Thursday, October 06, 2011

The Magic of Steve Jobs

Poll question: Which of the following luminaries has made the biggest positive change in the quality of your life?

George W. Bush
Barack Obama
Warren Buffett
Steve Zuckerberg
Nancy Pelosi
Bill Gates
Steve Jobs
Timothy Geithner

Most people would name Steve Jobs. That’s not the real surprise, though. The shocker is that no one else comes close. Do we have only one game-changer? I guess we do.

I am typing this on a MacBook Pro. My office computer is a Mac Mini. My music is stored in an iPod. It is only a matter of time before I buy an iPad and an iPhone. I, like hundreds of millions of others, live in a universe that was created by Steve Jobs. They are calling him a visionary, but that grossly understates his achievement. Any dreamer with a good imagination can have a vision; the hard part is translating a vision to reality, and Steve Jobs did that better than anyone in at least a century.

The talking heads are dissecting the magic of Steve Jobs. Some say it was his quest for perfection, some say it was his ability to sense the public’s taste, some say it was his passionate attention to detail. I have a different read. I never met Jobs, but Apple’s success speaks volumes about its CEO. It says that he had an uncanny ability to identify, attract, and inspire talent. You can’t build a Company like Apple without recruiting and motivating good people, people like Tim Cook and Jonathan Ive and dozens of others behind the headlines. Steve Jobs had a nose for talent, and he could tell the real McCoy from the many pretenders that inhabit Silicon Valley. And that’s how Apple became the most exciting technology company of the digital era.

There is a message here for our politicians. No politician, not even the President, has the knowledge or the skill to improve our lives except at the margin. The best thing a politician can do is make sure the entrepreneurs, the future Steve Jobses, have the freedom to follow their instincts.

A little encouragement wouldn’t hurt, either.